Over the last few hours, I’ve read some interesting posts on different blogs, all claiming that Google AdSense has lifted the limit of 3 Ad Blocks on a page.
So I ask myself if this is true, it is going to be a big relief for me and thousands of publishers who own blogs where web pages are longer and can certainly fit more ads than the prior limitation of just 3 Google Ads slots.
Google hasn’t directly told publishers about the removal of the limitation but chose to quietly update their policy where the Ad limit was mentioned.
Google AdSense Older Policy
Let’s take a look at the older policy, I’ll attach the screenshot of the older policy below that I got from waybackmachine.com.
Google AdSense Newer Policy
Here is the screenshot of the new AdSense Policy. Notice that only one point has changed between the two policy that’s above Auto-refreshing ads section.
What’s Important to Remember
After this change came to notice, a lot of people have started asking questions in the Google AdSense Forum but no one from Google has responded and specifically mentioned about the removal of the Ad limit.
But I think it was bound to happen as Google has been making a lot of changes to its AdSense program,
They have recently introduced Matched Content and now they fill it with Ads, giving Publishers an option to put Native Ads like Taboola and Outbrain.
And a lot of publishers were using ADEX (Ad Exchange) that allowed users to put two more Ad Slots on their site that were sold to third party advertisers. Where ADEX is only for publishers with a huge number of visitors and longer web pages of content. Small Publishers like me also have web pages that can easily fit in more Ads.
In fact, many such publishers turn to other Advertising Services like InfoLinks, Media.net etc. for extra revenue.
This change is certainly going to help Publishers make a little extra as Google AdSense is the best-paying Ad Platform on the web.
More Ads Doesn’t Mean More Revenue
Despite all this, more ads do not guarantee more revenue. As we have written some detailed posts where we have mentioned that you can actually earn more by putting fewer ads.
More Ads can decrease your overall RPM (Revenue Per 1000 Impressions) and the CTR (Click Through Rate) can also go down resulting in less revenue.
So, it’s about experimentation and testing Ads and Ads placements to get the optimum results.
Let us know in the comments section what do you think about this change, and are you going to put more ads on your blog or wait for the official confirmation from Google that the Ad limit has been removed.