In this post, we will talk about how we can maximize the revenue from Adsense.
There are many steps we can take to achieve our goal. Now assuming you already have got a blog, there is no point in talking about finding high-value topics to build a blog on.
Instead, we will focus on increasing the CTR of Ads. CTR is Click Through Rate, which is counted in percentage, it’s usually between 0.50% to 1%. And if we double our CTR, it will double our revenue from Adsense, as simple as that.
Increase the CTR of Ads on Your Blog
Blogs/ Websites these days get majority of their traffic from Mobile Phones, which means there is no sidebar and all your website/blog will appear in a single column. So it is important that you place yours ads in a way it is visible to as many people.
What you can do is you can shift all the Ads in the content area. Use a simple plugin like QUADS, which will let you insert Ads (not ust Adsense) anywhere in your posts.
Ad 1: Below the title
Ad2: Below first image (if you start the articles with an image)
Ad3: After 2nd Paragraph,
Ad 4: End of the Post.
And the other thing you can do to get Maximum Revenue, is to make your pages longer, which means writing longer articles, so that you can insert more ads, since Google now allows more than 3 ads, if your conent/ ads ration is not aggressive. Consider puttings ads after 200 to 300 words.
Opt for AMP (Accelerated Mobile Pages)
AMP is an initiative by Google and is support by a lot of services already. as I talked about Mobile traffic increagin year on year, the websites getting heavy year on year. An average websites takes more than 20 seconds to load fullly on a 3G Mobile Data (forget about loading you website on 2G).
Along with content, Ads also take too long to load, and by the time they are loaded, the user has already scrolled down, so there is no chance of revenu from ads.
To solve this problem, we need to make our websites faster, and AMP does exactly that.
It cuts down scrips, imags and other elements from your website and only loads the content and basic design (logo and colour scheme of your website), which makes the website to load faster.
And when a website loads faster, Ads also load faster, and your revenue also grows, well, Faster.
Our friends have created a great WordPress plugin called Better AMP which gives you various controls. Install Better AMP and enable AMP for your website.
AMPs will only be shown to people who are coming from Google Search (if Google has got your AMPs indexed)
Search Traffic Generated More Revenue than Social Traffic
Social Media is getting bigger year over year, and your website might be getting a lot of traffic from it. But if you get the same mount of traffic from search, your revenue would be 2x to 3x more. This is purely because of the intent of the user.
When they are visiting your site via Social Media, they tend to read the blog post and either share it further or leave the website.
But when a person is searching for something, he is looking for something. The beauty of Adsense is that is shows Ads relevent to the content, and there are high chances the user will click on the ads since they are looking for something.
Now, driving search traffic to a blog is a whole different story to it, which depends on the topic of your blog, but the general idea is, write something that is getting searched.
There are things that are in the news that get search.
There are some solutions to problems people are looking for
There are reviews, tutorials, or how to do something which gets searched.
So, these are the best things you can apply to your blog to generate more Adsense revenue. But having said that, you should also be aware of the fact that Adsense revenue has decreased overall for everyone in the last few years.
I’ve been using Adsense from last 10 years. There was a time when I was getting a RPM (Revenue Per 1000 Impressions) of $5 in 2011-2012, it now ranges between $0.75-$1.25 in 2016-2017 for the same blog.
If your blog niche has scope for a product, I would highly reccommend you read my short email course Turning Profitable to figure out a monetiation model for your blog and making a profit.