If you are in the business of writing on the internet, you must be aware of the competition to grab eyeballs, the race to reach thousands of people and to be read by them and take the action you want them to take.
You put so many hours into a post to make it a masterpiece and only a handful of people read them. I think that’s a nightmare of mostly all the bloggers out there.
There are number of things you can do to make your post reach to the masses and Headlines play an important role in getting your article read.
So, in this post, we are going to talk about the art of writing attention grabbing Headlines, lets get started.
Learn the use of Powerful Words with Job Morrow
Jon Morrow came up with his amazing guide called Headline Hack, which is a must have guide for all the bloggers who care about their content and want it to be read.
Jon Morrow is a guy who runs a popular blog called Boost Blog Traffic, he gives the credit of the success of his blog to the headlines he use for his content. Jon puts a lot of effort in writing a perfect headline for his posts.
Learn the Secret Sauce of Going Viral from Upworthy
I want to bring another very popular site to your attention. Upworthy, a site founded two years ago, is listed among top 500 most visited websites in the world by Alexa. Upworthy has found the secret sauce of getting a post viral as every other post form them gets insane number of shared on Social Media.
Partly because of the thought provoking content they share and partly because of the Headline they use for their content. In fact, the give all the credit of their success to the Magnetic Headlines they use. They have posted their case study on Slide Share as well.
10 Ways to Win the Internet from Upworthy
The above case study is a must read for anyone who wants to improve their posts and put their content in front of more people by adapting methods mentioned by Upworthy.
Ever since I came across this site in Mid 2013 when someone shared a post from their site on Facebook, I have seen many Upworthy clones applying the same tactic of picking up an already existing content on the web and posting it with an Attractive Headline. It has worked for every single of them.
Which brings me to a point that Headlines do play an important role in the success of a blog post and we all should learn a thing or two from the likes of Upworthy.
Don’t give everything away in your Headlines
The technology site Techcrunch had published an interesting report back in 2010 that 44% of Google News visitors scan only Headlines. This report may not be relevant to you if you are not running a news site but there is a key lesson to learn from it.
News sites mainly give the information of the post in their headlines in order to be the first to report and that’s what makes most people to jump to another link.
Try not giving everything away in your headlines, instead, use it to allure readers to check out the entire post.
Now that you know the art of writing attractive Headlines, please be aware that a perfect Headline cannot turn your blog into a success, it’s just a key to make people read your content.
So, work on making your articles near to perfect. We will be talking about creating perfect articles and take your blog to the next level. make sure you subscribe to the newsletter so that you don’t miss out.
